Lindsey Shellman named one of Supply & Demand Chain Executive’s Women in Supply Chain

Lindsey Shellman, Vice President of WIN Business Services – a web-based tool that helps shippers manage their freight with just a few keystrokes was named one of Supply & Demand Chain Executive’s Women in Supply Chain.

What makes the nominee a Women of the Supply Chain?Women in Supply Chain

  • Vice President of Web Integrated Network, LLC, subsidiary of Odyssey Logistics & Technology Corporation
  • Recognized as a “Top 100 Logistics IT Provider” by Inbound Logistics for 4 consecutive years
  • Recognized as a “Digital Transformation Pioneer” by Jitterbit
  • Recognized as an “Honored Hero” by the Leukemia and Lymphoma Society
  • Co-founded YPAC (Young Professionals Against Cancer) in Stamford, CT
  • Provides mentorship to struggling female youth
  • Implemented and sponsors outreach programs for the WIN organization
  • Regularly supports and donates to local women’s shelters
  • Provides market insight and awareness to different trade and technology groups

What does the nominee believe to be the key challenges facing their customers and their supply chain in the years ahead and how is the nominee working with them to meet or achieve those challenges.

Visibility has become an expectation of all customers.  Shippers and carriers have varying levels of technological sophistication, but the same expectation to provide visibility.  The expectation is not only for in-transit status, but also includes better visibility to freight spend, shipping rates and carrier availability.  They want this visibility now, and they want it to live in their internal systems.  My team and I have built a tool that makes that possible.  We can integrate with multiple platforms with virtually no on-premise disruption.  We have a diverse pool of experience and a constant ear to the market.  Market needs steer our development.  We continually look for ways to improve, so that we can lead the change, not just react to it.

“You need to sweat the details”

What is the nominee looking to achieve in the industry? What are some ways that she is doing so?

The logistics industry is beginning to internalize technology and is evolving rapidly as a result. This is a sector that has been very manual. What was previously done with pencils and notepads, phones and fax – is now being accomplished with automation and technology enhancements. Visibility and efficiencies are improving, and shippers and carriers are excited to embrace those technological advancements. I am excited that WIN is at the epicenter of that, providing a neutral platform that helps both shippers and carriers benefit from all of these things that were not available in the past. A large concern for any shipper is “can I find a quality carrier within my budget?”.  A large concern for any carrier/driver is – “can I find freight and avoid empty miles?”.  A major component of the cost of any good, is supply chain – “how much did it cost to get those goods from A to B?”.  That’s what motivates me. Creating and providing solutions that improve the shipper’s efficiency, help the carriers stay full, and reduce the cost the consumer feels. I am proud to help lead accessibility to and development of these innovations.

How can supply chain, as a function better align with a company’s broader strategy? And, what is women’s role in helping companies achieve those strategies?

As the supply chain industry continues to innovate, new opportunities will continue to present. Reduction of dead head and empty miles, improved efficiencies in planning and routing, better in-transit visibility –these things are all achievable.

Women account for almost 50% of the jobs in the U.S., but only 30% of the jobs in the logistics sector, and only 25% of the jobs in the technology sector. Supply chain has historically been a male dominated industry. It is important to encourage gender diversity. Women can offer a unique and innovative perspective, new ideas and new ways of thinking. I don’t go out of my way to put women in positions of leadership.  Likewise, I don’t necessarily look for candidates with lots of history in transportation.  I look for dynamic thinkers.  Problem solvers.  And in this evolving world of technology women are undoubtedly on an equal playing field.  As a supply chain leader, it is my responsibility to provide equal opportunities and create a work environment where women can contribute and excel.

Lindsey’s three things upon joining Odyssey:

  1. Learn logistics
  2. Learn WIN
  3. Learn how we manage the business: who are our partners, vendors, customers, critical expenses…and by learning these they have an opportunity to contribute to the business